Higher DPI means higher resolution. Resolution is not “size”, but it's often confused with it because higher resolution images are often bigger, but that doesn't necessarily have to be the case. Print: 300dpi is standard, sometimes 150 is acceptable but never lower, you may go higher for some situations.
Having a crisp image makes a huge difference in achieving professional results. If you have any questions, just give us a call. Our design team is happy to help.
* Printing to the edge of the page requires an .125" bleed.
Why we prefer a PDF.
We recommend saving as a .PDF. You may also send the file in the following types: jpg, jpeg, tif, tiff, eps, and png.
We prefer that you send .PDF with embedded or outlined fonts. .PDF's are easier to handle and will likely speed up your turn-around. Remember to flatten your files before uploading.
What is a bleed?
* Please make sure all text is within a safe zone of .125"
Simply put...it is the difference between printing to the edge and leaving a white border. Extra image is needed to provide space to trim the piece. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper/card so, to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size.